The Montreal Impact left Baltimore with four players selected in the MLS SuperDraft, but also came back with the MLS award for Digital Experience of the Year for the #marquonslhistoire campaign.
A unique and innovative microsite was created in collaboration with local web designers Deux Huit Huit to encourage supporters to better understand and experience the historic moment in CONCACAF Champions League, with illustrations, videos and articles.
"We are very proud to have received this league honour after all the hard work that was put into this project," said Impact communications director Patrick Vallée. “The microsite was extremely successful and the #marquonslhistoire signature was quickly adopted by supporters, the players and media. This hashtag continues to be used today, several months after the final game against Club América.”
This is a second honour for the club’s communications department for this project, also known as Impact Media, after receiving a prestigious 2015 Boomerang Grand Prize, in a ceremony which celebrates digital communications in Quebec.
A few numbers:
- Over 115,000 unique visitors in a few weeks, from five continents and 175 countries;
- More than 60% of visitors were in 18-35 age group;
- In April, traffic increase of 365% on facebook, 115% on twitter and 200% on our website: //www.impactmontreal.com;
- More than 200,000 views on facebook for certain #marquonslhistoire videos;
- More than 132,000 people attended the three games at Olympic Stadium.
In the photo, Impact Media: Nicolas Legendre, David Fuenzalida, Patrick Vallée, Joey Strizzi and Jordano Aguzzi.
